Description: 'Heiniken Man' is a legend round these hills, ask anyone. He first appeared on a holiday in France in 88 without a bike but as his notoriety grew he needed a mode of transport and yes he chose mountain bikes. Since then his loyal supporters, the 'Heiniken Men', keep the magic alive between his mystical appearances by riding bikes on dirt and drinking beer. Ask around, he is loved by all, a modern day legend of the common man. Perhaps there is a little Heiniken Man in all of us.